India’s leading socks brand Balenzia has announced the opening of its latest store at Pune International Airport. This expansion is a significant milestone in Balenzia’s growth. It will help enhance the brand’s visibility. The store will offer a wide range of high-quality and stylish socks, making it the brand’s first presence at a major airport.
Pune Airport a prime location
Pune International Airport is an important transit hub, attracting many travellers. The city of Pune is known for its renowned educational institutions, thriving IT, automotive industries and rich cultural heritage. The airport welcomes business professionals, students, tourists and families, making it an essential gateway for domestic and international flights.
Brand Strategy and Customer Service
Shruti Gupta, Head of Strategy, Balenzia said that Balenzia’s new store is designed to offer quality and convenient socks at the airport. It will provide an ideal platform for travellers travelling on business trips, educational trips or leisure destinations. The store aims to cater to the needs of the diverse customer base and make every journey more comfortable and enjoyable.
Customer engagement
He further added that Balenzia’s presence will deepen engagement with customers at the Pune International Airport. The brand plans to offer a stylish and comfortable experience to passengers with their socks by combining functionality and fashion. The store will strive to keep passengers well-equipped throughout their journey.
