Amazon Fresh launches the second edition of ‘Naye Toh Mangha Padge’ campaign

Amazon Fresh has released the second edition of ‘Nahi Toh Mangha Padge’ campaign starring Bollywood actor Manoj Bajpayee as the beloved character ‘Ghanshyam’. With this campaign, Amazon Fresh reinforces its commitment to provide best-in-class ‘Quality’ to customers – including a ‘4 Step Quality Check’ that ensures freshness of fruits and vegetables procured from over 11,000 farmers. and provides better ‘value’ through savings. The campaign has been conceptualized by MediaMonks and the film has been directed by Harshvardhan Kulkarni. Recently it has been made live on TV, outdoor, digital video and social media.

In the first ad film, Manoj Bajpayee’s character Ghanshyam did a comical act where in his rush to buy Kirana Saamna, he misses out on better deals and offers. So, to avoid making the mistake again and to remember to order from Amazon Fresh to ‘save’ on the unmatched price, he writes on the paper ‘Bring groceries from Amazon Fresh otherwise it will be expensive’. In the second ad film, Ghanshyam makes the same mistake again, he forgets to order groceries from Amazon Fresh and gets smelly and rotten fruits. Again, in trouble, he turns to the white board and remembers to ‘buy groceries from Amazon Fresh, otherwise it will be expensive’ for good quality fruits and vegetables.